The first day of this new semester on the countryside campus of Korea University (officially located in the new “capital” Sejong City, actually rather on the outskirts of the nearby village Jochiwon) was quite stressful. I was running from here to there, looking for my students, my contract, and something to eat.
Then I saw this poster in the elevator. It’s a recruitement ad for the “farmers’ music school” (고대농악대) of Korea University, one of the drumming & dancing clubs you find on every campus. Here are some links to the various social media outlets of the club: Facebook, Twitter, Youtube, Daum. And there is a nice report on the team with many pictures at Lara (라라).
Drumming & dancing is very popular in college and there are teams on all campuses (haven’t counted but I hope so). I had enjoyed a training session at SungKongHoe University (성공회대학교) a while ago. This time, the poster made me laugh out loud.
It is a spoof of ads for home-delivery that are currently all over the subway, branded as “Baedal-ui Minjok” (배달의 민족), literally “home-delivery-nation”.
Almost daily, I pass different posters featuring actor Ryu Seung-ryong (류승룡) in various poses with localized taglines. The original ads parodied in the drumming & dancing-poster can be found, according to an article on The PR News (더피알), mostly in Women University-areas and reads “You’re the most beautiful when you eat.” Is this an empowering message to supposedly diet-driven female students? I don’t think so…
There’s a nice play on the “delivery-nation” in the top right: The drumming club “protects and honors the nation’s tradition”. I’m looking to see the team in action some time soon!
— 4 March 2015 (水)